Our Story

We are building the Product Feedback economy

We're creating the feedback layer for digital products, making quality insights accessible to everyone through our innovative token-powered feedback exchange.

Our Mission

Empowering Success at Every Product Stage

We're on a mission to reduce digital product failure by providing targeted feedback at every stage of development. From validating product-market fit and identifying UX gaps to solving retention issues and optimizing monetization strategies, our feedback economy connects indiehackers and product managers with the insights they need to make confident product decisions.

Free to join. No subscriptions. No credit card required.

Our Story

Rubreek was born from the frustration that every product builder knows: getting honest, useful feedback on digital products is surprisingly difficult.

The Problem

Frustration with existing options

After experiencing the challenge of building without getting user feedback firsthand across multiple startups, our founders recognized a gap in the market that needed to be filled.

Startup challenges
The Vision

A new kind of feedback platform

We envisioned a platform where feedback becomes a valuable, tradeable asset—something fundamentally different from existing user testing platforms or forum-based feedback methods.

Platform vision
The Launch

Building the feedback economy

In 2024, we launched Rubreek with our innovative karma-based system where product creators exchange their insights and expertise for product feedback.

Platform launch
Today

A Thriving Community

Today, our growing community includes digital builders—from solo technical founders to product teams at established companies—all exchanging valuable insights through our token-powered ecosystem.

Thriving community

Why We're Different

Rubreek isn't just another user testing platform or feedback forum. Our differentiation comes from several key innovations that make our feedback ecosystem truly unique.

Our Token Economy

We've created a self-sustaining ecosystem where feedback has real value. By introducing Roast, Structured, and Technical Rubreeks, we've created a marketplace that properly incentivizes high-quality feedback.

Roast Rubreeks

Quick, candid feedback

Structured Rubreeks

Comprehensive analysis

Technical Rubreeks

Expert evaluation

"The token system creates real incentives to provide thoughtful, helpful feedback rather than superficial comments."

Rubreek token economy
Real Results

We Help Product Builders

Our users report that feedback received through Rubreek has helped them achieve measurable outcomes.

Our users report that feedback received through Rubreek has helped them:

Save months of development time by identifying critical issues early

Increase user retention by addressing previously invisible pain points

Make confident feature prioritization decisions backed by real user insights

Discover monetization opportunities they hadn't considered

Refine messaging to better resonate with target audiences

We measure our success not just in business metrics but in the improved products that emerge from our platform.

Earn Rubreeks by giving feedback, spend them by getting feedback. Join the product feedback economy.